Another important consideration are links. It is very important that you can create a network of QUALITY back links, with your keyword phrase or keywords as the link. Let me focus on one important thing---quality. Remember that if a site has no relevance to your niche, then there is no need for that back link.
By adding news to your website, you will be adding extra content, and the search engines will visit your site more often. What sort of news, or other regular additional content could you provide your SEO company with? What about a blog, or Pinterest focusing on a department or member of staff in your company? What about a product of the week, or a branch of your company?
Internal linking doesn't carry the same importance as linking from other websites, but this is a good way to show the search engines what your website is about. What I mean by this is you can link to other articles you have on your website inside an article using different keywords. By using keywords to link to other articles on your website lets the search engine know not only what your website is about but what keywords you are trying to rank for.
Most SEO experts don't have a proper strategy in place to secure your rankings. What's amazing is that the client feels SEO is not something they will understand, and don't feel they need too. This means your SEO tactics could be shooting darts in the dark hoping to hit the bull's eye. Are you aware of the SEO strategies being used on your website and do you understand them?
your Title Tag. The Title Tag is at the top of the page below your browser where the actual TAB of the page is at, like paper file tabs. You name your paper file tabs so you can know what is in them without opening the file. When you have multiple web pages open on a single browser having the Keyword in the title tag helps you to know which page is what. The search engines love this as well because they see it as knowing your seo better than the others.
SEO news Use the right keywords: You need to do a lot of keyword research and brainstorming before you arrive at the keywords that you use on your site. Always think from a customer's point of view. It does not make a lot of sense to use a lot of scientific and medical terms if they are not commonly used by ordinary people. Therefore you should think of what words your patients will key into a search engine and use those words predominantly.
The second point is that the title of your site need not be stated on every web page. My web page titles are those of the page, not the site. The graphics are the same, but the title is the keyword that they page is optimized for. Why do otherwise? Yet 99.99% do (just a guess!). Then fourth of my SEO tips is related to the headings on each page. The main title of the page should be in H1 tags, and the heading in H2 tags. You don't need any more, but any subheadings can go into H3 tags, but should contain text that could be construed as minor keywords.
Keep content with an adequate number of target keywords in the right positions, just like you would with regular content marketing. Include these target keywords also on your titles.